APPAREL OPERATIONS CASE
MAXRIENY
Designer womenswear
CASE OVERVIEW
Brand background and operating scope
MAXRIENY is a Shenzhen designer womenswear brand for independent, urban, highly educated women aged 28–38 years old. It focuses on refined workplace and social occasions, combining European medieval court fantasy, Baroque art and street style. Spring and summer pieces are priced at CNY 800–3,500, while autumn and winter pieces are priced at CNY 1,000–4,500. Its portfolio includes SARAWONG ready-to-wear, lifestyle and HOME lines.
Service scope
OPERATING INDICATORS
900,000+units
Total inventory
17,000+SKUs
SKU count
12,000+sq m
Warehouse area
20,000+units/day
Average daily inbound
12,000+units/day
Average daily B2C
75,000+units/day
Peak B2C
11,000+units/day
Average daily B2B
60,000+units/day
Peak B2B
Operating indicators are drawn from the stated project records. Some details are de-identified; the applicable reporting period, project scope and operating records govern.
CASE DISCUSSION
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