APPAREL OPERATIONS CASE
MEIYI
Cross-border womenswear
CASE OVERVIEW
Brand background and operating scope
MEIYI is an apparel brand focused on cross-border, full-category womenswear. XINYIYUAN provides integrated B2B and B2C warehousing, covering receiving and acceptance, new-goods inspection, packing preparation, inventory putaway and dispatch.
Service scope
OPERATING INDICATORS
1,000,000–1,500,000units/year
Annual dispatch
1,200,000–2,000,000units/year
Annual inspection
1,300,000–1,800,000units/year
Annual putaway
800,000–1,600,000units/year
Annual packing
Operating indicators are drawn from the stated project records. Some details are de-identified; the applicable reporting period, project scope and operating records govern.
CASE DISCUSSION
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