APPAREL OPERATIONS CASE
ROMI STUDIO
Live-commerce womenswear
CASE OVERVIEW
Brand background and operating scope
ROMI STUDIO is a Chinese minimalist, accessible-luxury womenswear brand founded in 2010 and headquartered in Shenzhen. It entered e-commerce in 2019. The published case records CNY 2.25 billion GMV on Douyin in 2024, when it ranked first among Douyin IP womenswear brands.
Service scope
OPERATING INDICATORS
30,000+units/day
Average daily outbound
Fast replenishment
Fulfilment capability
Creator sample dispatch
Livestream service
Operating indicators are drawn from the stated project records. Some details are de-identified; the applicable reporting period, project scope and operating records govern.
CASE DISCUSSION
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