APPAREL OPERATIONS CASE
Urban Revivo (UR)
Fast-fashion womenswear
CASE OVERVIEW
Brand background and operating scope
UR is a leading Chinese fast-fashion womenswear brand. During a Tmall Super Brand Day, its official flagship store grew 116% year on year; in the mid-year promotion, it ranked first in womenswear across Tmall, Douyin and JD. It has 400+ stores globally, including in Singapore, Thailand and the Philippines.
Service scope
OPERATING INDICATORS
2,600,000+units
Total inventory
130,000+SKUs
SKU count
100,000+sq m
Warehouse area
60,000+units/day
Average daily inbound
100,000+units/day
Peak B2C
50,000+units/day
Average daily B2C
20,000+units/day
Average daily B2B
30,000+units/day
Average daily returns
Operating indicators are drawn from the stated project records. Some details are de-identified; the applicable reporting period, project scope and operating records govern.
CASE DISCUSSION
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